Underdog Unlimited
Why choose us
We don't win unless you do.
We provide highly competitive pricing on all our services with complimentary general management and consultations for all our artists. Unlike our competitors, our pricing never changes with "Holiday Deals" as they are already at base cost to ensure artist satisfaction and more importantly, each campaign is an investment that we hope you see a return on in some way shape or form. Every campaign is tailored to you by our team, with zero automation ensuring every artist gets the best campaign plan possible. We care about our artists and want to help them succeed as easily as possible, so you are always able to get in touch and discuss your next moves with us for optimum flow and minimum hassle.
01.
Marketing
Run expert campaigns without blowing your budget.
With over 5 years of experience, our campaigns have been tested and proven by our own team of artists, producers, and musicians so we know they work. We build Spotify, YouTube, Meta, and TikTok campaigns tailored to your genre, goals, and audience.
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When playlisting with us expect real results, full transparency, and algorithm-driven growth from Spotify playlists like Radio, Mixes, Discover Weekly, and Release Radar.
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Every campaign comes with a general management package to make sure your music performs at its full potential as an extra thank you for choosing Underdog Unlimited.
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Our Meta (Instagram/Facebook) and TikTok campaigns are designed to drive authentic audience discovery, engagement, and long-term growth—helping you grow your social presence and/or direct listeners to your streaming platforms.
We offer tiered campaign structures tailored to different goals:
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Social Media Ads:
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£150 Trial Campaigns – Test the waters and discover which creatives and audiences resonate. Gain early insights and traction with minimal risk.​
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£300 Optimisation Campaigns – Refine targeting and creatives based on real data for more consistent engagement and measurable streaming traffic.
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£1,000+ Scale Campaigns – Maximise reach and algorithmic momentum with fully optimised ads, driving long-term social growth and streaming traffic.
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Sound Campaigns:
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£100 Trial Sound Campaigns – Test creator response and seed initial sound usage with minimal risk. Minimum 30 sound uses.
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£150–£300 Optimisation Sound Campaigns – Refine creator outreach using early performance signals. Increase creator volume and consistency to build repeat sound usage across platforms. Higher budgets prioritise larger creator pools and faster rollout. Minimum 60-120 sound uses.
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£1,000+ Scale Sound Campaigns – Large scale creator activation designed to maximise organic reach, algorithmic momentum, and trend potential. Minimum 650+ sound uses.
Spotify & YouTube:​
Our Spotify playlisting and YouTube ad campaigns start at £100 and depending on the tracks quality, genre and what availabilities we have we will push your track to anywhere between a minimum of 5,000-7,500 streams/views
With a larger budget we can put a plan together to reduce the cost per 1000 streams/views, of course every track is different but these are the typical minimum ranges we see:​
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£200 Budget
Typical results: 15k–18k+ streams/views
Efficiency: ~£11–£13 per 1k
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£350 Budget (Popular choice)
Typical results: 30k–35k+ streams/views
Efficiency: ~£10–£11 per 1k
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£500 Budget
Typical results: 45k–55k+ streams/views
Efficiency: ~£9–£10 per 1k
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£1,000 Budget
Typical results: 110k–125k+ streams/views
Efficiency: ~£8–£9 per 1k
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£2,500 Budget
Typical results: 300k–350k+ streams/views
Efficiency: ~£7–£8 per 1k
For more popular genres and sounds with a broader audience campaigns often perform under the £10 per 1000 streams/views price point.
To clarify these prices are not what we charge for the streams nor what we pay directly for streams, these are average results we have seen over our 5 years working in the industry and they are to show our competitive pricing as well as how we package our campaigns in order for artists and labels to understand exactly what they are paying for when starting a campaign with us.​​
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All services can be customised to fit your budget or direct goals.
02.
Management
Industry standard guidance and opportunities
without compromise. More than just scheduling or sending emails, it’s about shaping your career, protecting your vision, and creating the right opportunities at the right time. At Underdog Unlimited, we keep you true to your sound while making sure every move you make is a step toward growth.
We provide hands-on support across every key area:
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A&R support: refine your releases, get feedback that matters, and develop your catalog strategically.
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PR and Media: pitching to press, blogs, playlists, and curators who can amplify your voice.
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SEO & Digital Growth: making sure your name, brand, and music show up where they need to.
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Long-Term Career Roadmaps: planning beyond your next release so your growth compounds over time.
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With us you get the perspective of both artists and industry experts, receiving guidance rooted in experience, and no guesswork.
03.
Collaborations
Create more. Pay less. Grow faster.
Collaborations with Underdog Unlimited is about more than features—it’s about partnership. We treat your release as if it were our own, giving you access to our network, marketing tools, and creative team.
Here’s what you get when you collaborate with us:
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Shared resources — from artwork to ads to strategy.
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Cost-sharing opportunities — split campaign costs (sometimes up to 100% covered).
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Visibility boost — listed as an official collaborator with Underdog Unlimited on streaming platforms, putting you alongside established networks like The Hotspot and HardestBars.
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Community & reach — tap into our existing audience and connect with our roster for cross-promotion.
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Collaboration is the fastest way to expand your reach, cut your expenses, and grow a fanbase that’s bigger than you could build alone.
04.
Content Creation
Visuals that match your sound.
In today’s industry, music is only half the story—visuals sell the vibe. From cover art to high-production music videos, our content creation team helps you craft a look that feels true to your artistry and connects with fans on every platform.
We create content for every stage of your release:
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Cover art & canvas visuals that stop the scroll.
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Music videos that showcase your performance and personality.
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Short-form content (TikTok, Reels, Shorts) designed for virality.
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Lyric edits & video FX to add polish and excitement.
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Cutting edge AI voice overs, lip sync and visual enhancement
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All content is upload-ready for streaming platforms and social media, so you can focus on promoting without extra steps. Our goal? To make your music look as good as it sounds.
05.
Branding & website design
Make your first impression count.
We help you craft an identity that feels like you, online and everywhere else.
Your brand is bigger than a logo, it’s the feeling people get when they hear your name, see your content, or land on your website. We build identities that artists can carry across every touchpoint, consistent, professional, and unforgettable.
Our services include:
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Custom branding packages: logos, typography, color palettes, and visuals that fit your sound.
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Artist websites: modern, SEO-friendly, responsive designs tailored for musicians.
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Social media styling: ensuring your feeds and banners look as professional as your music sounds.
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Long-term scalability: designs built to grow with you, so you don’t need a rebrand every year.
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A strong brand opens doors that music alone can’t. With the right identity, you’ll stand out to fans, industry professionals, and potential collaborators alike.
06.
Distribution
Have your music heard everywhere, minus the fees.
Distribution shouldn’t be a roadblock, it should be simple, stress-free, and designed to help you grow. At Underdog Unlimited, we handle all the technical steps and deliver your music to Spotify, Apple Music, and every major platform. No annual fees. No hidden costs. Just flexible percentage splits and one time payments that work for your goals.
Here’s what makes us different:
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Release music stress-free — we manage uploads, metadata, and platform requirements.
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Save up to 75% on marketing by pairing distribution with our in-house campaigns.
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Algorithm-friendly rollout — releases planned to maximize exposure on playlists and radio.
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Transparent splits — so you always know exactly what you’re earning.
Our system is built for artists who want to grow an audience, not wrestle with admin. With Underdog Unlimited, you can focus on creating while we take care of the rest.